Performance Health Distribution
Every keyword classified into a performance bucket. Critical and Underperforming buckets represent the bulk of recoverable spend.
Spend by Performance Bucket
How your budget is distributed across keyword performance categories
Match Type Performance
Conversion-weighted match type breakdown reveals which match types are pulling their weight
Campaign Comparison
Side-by-side comparison of all campaigns in this dataset
Actionable Recommendations
Prioritized by impact. Critical and High items represent the majority of recoverable waste — start there.
Underperformers Drill-Down
Keywords that are spending budget without producing conversions, sorted by spend.
How buckets are assigned: Critical = $50+ spend, 0 conversions. Underperforming = $20+ spend, 0 conversions. At Risk = $15+ spend, sub-5% CTR, no conversions. High CPA = converting but cost-per-conversion is more than 2x the account average. Click "Thresholds" in the header to adjust.
| # | Keyword | Match | Bucket | Campaign | Ad Group | Impr | Clicks | CTR | CPC | Cost | Conv | CPA | Action |
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Keyword Explorer
Browse all keywords with full filtering. Sort by any column.
| # | Keyword | Match | Bucket | Campaign | Ad Group | Status | Impr | Clicks | CTR | CPC | Cost | CR% | Conv | CPA |
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